Lead Generation
Generate more qualified leads
We design and optimise acquisition funnels that connect your offer with high-intent audiences, then qualify every lead before it reaches your sales team.
Learn more →Performance Marketing · Lead Generation · User Acquisition
Turn Traffic Into Real Business Growth.
Happy Leads is the performance marketing arm of Happy Trading Inc. We help brands acquire high-quality users, generate qualified leads and scale customer growth across global markets, paying only for results that move your numbers.
Trusted by growth teams in e-commerce, fintech, apps and SaaS
We buy, track and optimise across the channels that matter
Google Ads
Meta
TikTok
Kwai
Baidu
Taboola
AppsFlyer
Branch
Adjust
Snapchat
Microsoft Ads
Outbrain
LinkedIn
Unity Ads
Mintegral
Yandex
What we do
Performance Marketing That Drives Growth
Six core services, one goal: measurable growth you can bank. Mix and match, or let us build the full stack.
User Acquisition
Acquire users that matter
Reach relevant audiences across search, social, programmatic and native channels, and keep optimising for quality, conversion and retention rather than raw volume.
Learn more →Email & SMS Marketing
Engage. Convert. Retain.
Build real customer relationships with segmented email and SMS journeys, lifecycle automation and personalised messaging that lifts repeat revenue.
Learn more →Performance Advertising
Spend smarter. Grow faster.
From paid search to paid social and display, every campaign is managed against clear CPA, ROAS and pipeline targets, with weekly reporting you can act on.
Learn more →Digital Marketing
Connect with your audience
Build a consistent digital presence through integrated campaigns across search, social, content and partner channels, all pointed at one growth plan.
Learn more →Mobile & App Growth
Grow your mobile business
Drive installs, in-app events and subscriptions with MMP-tracked campaigns, creative testing and retention loops designed for scalable, profitable growth.
Learn more →
Growth calculator
What could your budget actually return?
Move the sliders to model a performance campaign. Numbers update live, and you can send the scenario straight to our team.
$5k – $200k
Typical range we see: $8 (consumer apps) to $90 (B2B SaaS)
Share of qualified leads your team closes
First-order value or first-year contract value
Projected monthly outcome
$0Attributed revenue
0Qualified leads
0New customers
0×Return on ad spend
$0Customer acquisition cost
Send this scenario to us →
Illustrative model, not a guarantee. Real results depend on market, offer and creative.
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Qualified leads delivered to partner brands
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Countries and regions where we run campaigns
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Average blended return on ad spend
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Client retention after the first 6 months
Why Happy Leads
Why Brands Choose Happy Leads
Effective marketing is more than reaching an audience. It is about creating connections that turn into revenue. We combine strategic thinking, creative execution and data-driven optimisation so your brand stands out in a crowded digital landscape.
- Performance-first, alwaysWe are measured on the same numbers you are: qualified leads, CPA, ROAS and retained customers.
- Full-funnel ownershipMedia buying, landing pages, creative, tracking and lifecycle messaging handled by one accountable team.
- Global reach, local insightCampaigns in 40+ markets with native-language creative and channel partners on the ground.
- Transparent reportingLive dashboards and weekly reviews. No black boxes, no vanity metrics, no surprises on the invoice.
How we work
From first call to compounding growth
A simple, repeatable process that gets campaigns live fast and keeps improving them every week.
01
Discover
We audit your funnel, unit economics and current channels, then agree the metrics that define success.
02
Plan
Channel mix, budgets, creative angles and tracking plan, documented in a 30-60-90 day growth roadmap.
03
Launch
Campaigns, landing pages and lifecycle flows go live with full attribution from the first click.
04
Optimise
Weekly testing sprints across audiences, bids and creative, scaling what works and cutting what does not.
Results by industry
Growth teams that are happy with their leads
Pick your industry to see how a Happy Leads engagement typically plays out.
DTC retail · Europe
From paid-social dependence to a four-channel revenue engine
A direct-to-consumer brand was spending 80% of its budget on one social platform with rising CPAs. We rebalanced into search, native and lifecycle email, rebuilt the tracking stack and launched weekly creative sprints.
−31%Blended CPA in 90 days
25%Revenue now from email & SMS flows
5.2×Blended ROAS
“The email and SMS flows they built now drive a quarter of our monthly revenue. Clear reporting, fast iteration, zero drama.”
MR
E-commerce DirectorDTC retail, Europe
Consumer app · APAC
Five new markets in six months with local creative and partners
A mobile app needed to expand beyond its home market. We set up MMP tracking, localised creative with native speakers, and activated regional channel partners alongside the global platforms.
5New markets launched
−38%Cost per activated user
+44%Day-30 retention vs. baseline
“We launched in five new markets in six months. Their channel partners and local creative made the difference.”
JL
VP MarketingMobile app, APAC
B2B SaaS · North America
A pipeline sales actually trusts
Marketing-qualified leads were plentiful but rarely closed. We introduced lead scoring and qualification steps, shifted budget toward high-intent search and LinkedIn, and connected every lead to CRM outcomes.
−29%Cost per qualified lead
2.1×Lead-to-opportunity rate
+63%Pipeline value per quarter
“Happy Leads cut our cost per qualified lead by almost a third in the first quarter and gave our sales team a pipeline they actually trust.”
AK
Head of GrowthB2B SaaS, North America
Fintech · Global
Compliant acquisition at scale
A payments product needed growth without compliance risk. We built pre-approved creative frameworks, strict geo and audience controls, and a fraud-filtered lead pipeline with real-time delivery to onboarding.
<2%Invalid or fraudulent leads
−24%Cost per funded account
12Markets under one reporting view
“Compliance signed off on every asset before launch and growth still beat plan. That balance is rare.”
SP
Growth LeadPayments fintech, Global
Ready to grow your business?
Let’s build a performance marketing plan designed around your goals, your margins and your markets. First strategy call is free.
Contact
Let’s Talk About Growth.
- Have a campaign in mind?
- Looking for new customer acquisition opportunities?
- Want to scale your digital marketing?
Tell us what you’re working on. A strategist from Happy Leads will reply within one business day with first thoughts and a suggested next step.
Thanks, we’ve got it.
A Happy Leads strategist will be in touch within one business day.